Last Updated: August 19, 2025
Table of Contents
1. Overview
Smart Wallpaper is committed to protecting your privacy. This policy explains how our mobile application and web service collect, use, and protect your information.
- We don't require personal accounts or collect personal identification
- We use device data for app functionality and improvement
- Third-party services handle ads and analytics
- You control most privacy settings through your device
2. Data We Collect
Automatic Data Collection
| Data Type | Purpose | Retention |
|---|---|---|
| Device Information | App compatibility and optimization | Session duration |
| Usage Analytics | Feature improvement and crash reporting | 14-26 months |
| Wallpaper Interactions | Content recommendations | Local storage only |
| Network Information | Content delivery optimization | Session duration |
Local Data Storage
The following data is stored locally on your device and never transmitted to our servers:
- Favorite wallpapers list
- App preferences and settings
- Downloaded wallpaper cache
- Recently viewed wallpapers
3. App Permissions
4. Third-Party Services
Analytics & Crash Reporting
- Firebase Analytics (Google): App usage analytics and performance monitoring
- Privacy Policy: Firebase Privacy Policy
Advertising Networks
- Google AdMob: Primary advertising platform
- Facebook Audience Network: Secondary advertising
- Additional Networks: AppLovin, Unity Ads, StartApp (when configured)
Push Notifications
- OneSignal: Primary notification service
- Firebase Cloud Messaging: Backup notification service
5. How We Use Data
Core Functionality
- Deliver and organize wallpaper content
- Enable wallpaper setting functionality
- Maintain local favorites and preferences
- Optimize content delivery based on connection
Improvement & Analytics
- Monitor app performance and stability
- Identify and fix crashes or errors
- Understand feature usage for improvements
- Optimize user experience
Advertising
- Display relevant advertisements
- Support free app availability
- Measure ad performance
6. Data Storage & Security
Security Measures
- All data transmission is encrypted using HTTPS/TLS
- Local data is stored using Android secure storage
- No personal information is stored on our servers
- Regular security audits and updates
Data Location
Data may be processed and stored in:
- Your device (local storage)
- Google Cloud Platform (analytics)
- Third-party service locations (advertising networks)
7. Your Privacy Rights
Control Your Data
- App Permissions: Revoke permissions in your device settings
- Notifications: Disable in app or device settings
- Ad Personalization: Opt out through device ad settings
- Data Deletion: Uninstall the app to remove all local data
Advertising Choices
- Android: Settings > Google > Ads > Opt out of Ads Personalization
- iOS: Settings > Privacy > Apple Advertising > Personalized Ads
- Network-specific: Each ad network provides opt-out mechanisms
8. Children's Privacy
Our app is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
9. Policy Updates
We may update this Privacy Policy to reflect changes in our practices or legal requirements. When we make material changes:
- We'll update the "Last Updated" date
- Notify users through the app
- Provide additional notice for significant changes
- Continue using previous practices until you accept updates
Contact Information
For questions about this Privacy Policy or data practices:
General Inquiries
Email: privacy@wallpaper.appj.uk
Data Protection
Email: dpo@wallpaper.appj.uk
Support
Email: support@wallpaper.appj.uk
This Privacy Policy complies with Google Play Developer Policy, GDPR, CCPA, COPPA, and other applicable privacy laws.